Internet analysts Hitwise merchandise to Facebook has risen 30-fold in one year; it now accounts for 1.7% of UK internet visits making it the fifth most visited URL in the country - and perhaps more interestingly the fifth most popular obtain of traffic for other websites has also shown that 4% of populate leaving Facebook are going to a retail website: a evaluate which has doubled during 2007.
So it's no surprise to see Facebook trying to move those clicks into change with its 'Flyers' advertising concept. As we've it comes in two flavours: the 'basic' method uses an old-school pay-per-appearance copy whilst the newer 'pro' method takes a Google-inspired pay-per-click approach.
are almost exactly : it's $10 - come enough a fiver - for 5,000 impressions. You get the option to target your flyer to a specific gender age range or Facebook 'communicate'. But bear in mind: Facebook only offers 17 UK regional networks so the definition of some locations can be fairly wide.
The newer offer much exceed targeting options. You can target the whole UK or just individual towns: this time the filtering seems to be based on the specific 'hometown' location people register in their personal compose so it should be fairly precise. There are filters for gender age be marital status political views and a 'keyword' option which looks at details in people's personal profiles. And as with explore you contract the maximum you want to pay per click up to a total daily budget.
So should your affiliate be considering Facebook as an advertising bring? Certainly the ability to target people places and arouse groups so precisely is very appealing and arguably lifts it above Google's market-leading product. And for now at least there's likely to be much less competition for advertising lay giving you more clicks for your ad pay.
The 'early adopters' are reporting disappointing results () - possibly due to the unobtrusive positioning in the left-hand margin possibly because (unlike Google searching) populate go to Facebook to use Facebook itself. But with such a large user base there must be money to be made: don't be surprised if Facebook makes changes to alter more of its flyers.
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